Michael was interviewed by Douglas Burdett on his Marketing Book Podcast show where they talk about the origins of The Content Formula, some hard lessons learned in the field, how to approach a customer-driven content marketing experience in this modern era for greater ROI, and why it doesn’t work to walk up to someone in a bar and ask them to marry you.
Get the inside track and a better way to go about forming relationships in this interesting discussion! You can listen via an iTunes subscription or right here on Stitcher.
Check out the links from the show and find out more about the Marketing Book Podcast, a great show that brings you the best in marketing books every week with a new author. You’ll find tons of new insights there!