Hi | Login

x

/ Calculator

  • / Engagement
  • / Audience
  • / Conversion
  • buy Buy the BookPaperback, Kindle or Audio

/ Engagement

  • Time On Site/ Bounce Rates
  • Time on Site and Bounce Rates need to be assessed from your website analytics and an indicator of Website Engagement. You are looking for:
    =

    HIGH TIME ON SITE, LOW PAGE VIEWS

    HIGH TIME ON SITE, HIGH PAGE VIEWS

    LOW TIME ON SITE, LOW PAGE VIEWS

    LOW TIME ON SITE, HIGH PAGE VIEWS

    See pages 49-50 and pages 58-59 for assessing the time on site and bounce rates with advice on how to improve these metrics.

  • Repeat Visitors
  • 1/ Repeat Visitor Ratio
    =
    2/ Average Per Visitor
    =
    3/ Value of Repeat Visitors
    =

    See pages 50-53 to understand calculating the value of repeat visitors to your site.

  • Social Likes
  • It is difficult to determine the value of a like, but you can observe trends. Input the shares/retweets from the last 6 months here and see if the numbers reveal a positive trend.

    See pages 53-54 regarding social likes.

  • Subscriptions
  • Be sure to calculate this for each of your “lists” such as Email, Blog and your various social media accounts.

    =

    See pages 54-58 for more detailed instruction on calculating the value of list subscribers

/ Audience

  • Paid vs Organic Search Traffic
  • 1/ Get Traffic Breakdown
    2/ Organic Search Value
    =
    3/ Unbranded Search Value
    =

    See pages 37-41 to understand how to calculate the value of your search traffic.

  • Social Shares
  • =

    See page 60 to learn how to calculate your social shares in search results.

  • Share of Voice
  • 1/ Determine Click-Through Ranking
    • Rank 1
    • Rank 2
    • Rank 3
    • Average
    • Keyword 1
    • Keyword 2
    • Keyword 3
    • Keyword 4
    • Keyword 5
    • Keyword 6
    • Keyword 7
    • Keyword 8
    • Keyword 9
    • Keyword 10
    • Total Share of Voice
    • =

    See pages 41-48 to learn how to calculate your share of voice in search results.

  • Cost of Unused Content
  • =

    See pages 26-31 to learn more about calculating the cost of unused content and how to fix this problem within your organization

/ Conversion

  • Cost Per Lead
  • =

    See page 65-66 to learn how to calculate the cost per lead from content production.

  • Leads From
    Content Marketing
  • =

    See page 65-66 to learn how to calculate the cost per lead from content production.

  • Conversions
  • =

    See page 69 for more on factoring the conversion revenue gained by your content marketing.

  • Content Retention
  • =

    See page 69 for more on factoring the conversion revenue gained by your content marketing.

logo
The Content Formula
0
logo
  • Home
  • Launch Calculator
  • Products
    • Paperback
    • crdash-book
    • eBook
    • Audiobook
    • Calculator
  • Blog
  • Authors
  • Contact Us
Menu

header

Sorry

Nothing was found

Sorry, but nothing matched your search criteria. Please try again with some different keywords.

CGI driver example header Image inner mockup mother new year picture portfolio tag

About The Content Formula

Products

  • The Content Formula Calculator $5.99 $0.00
  • The Content Formula Audiobook $5.95
  • The Content Formula Paperback $20.99
  • The Content Formula eBook $9.99

From the Blog

ANNOUNCING THE LAUNCH OF ‘THE CONTENT FORMULA’ BOOK
February 1, 2016
0
ANNOUNCING THE LAUNCH OF ‘THE CONTENT FORMULA’ BOOK
by TCF in Uncategorized 0 Comments

I am super-excited to announce the launch of my first book, The Content Formula, co-authored by my colleague Liz Bedor, and with a foreword from Joe Pulizzi, founder of the Content

Continue
56 REASONS WHY CONTENT MARKETING WORKS
February 1, 2016
0
56 REASONS WHY CONTENT MARKETING WORKS
by TCF in Uncategorized 0 Comments

By NewsCred Social Media Strategist Alexa Biale (@Alexa_Biale) Last year we created 50 Stats You Need to Know About Content Marketing, which garnered over 200,000 views on slideshare and was

Continue
HOW TO FIND THE MONEY FOR CONTENT MARKETING
February 1, 2016
0
HOW TO FIND THE MONEY FOR CONTENT MARKETING
by TCF in Uncategorized 0 Comments

Sometimes it can be difficult for companies to carve out sufficient budget to fund new content marketing programs. While overcoming this obstacle is often a tricky proposition, we can find

Continue
logo
© Marketing Insider Group, Publisher. All rights reserved.