The Content Formula answers the biggest question currently on marketer’s minds: what is the ROI of content marketing? This book offers a step-by-step guide to help you build the business case for content marketing, find the budget to establish new programs, and measure content marketing success in business terms.
The Content Formula establishes a way for marketers to prove the exact return on investment they get from content marketing, highlighting its usefulness in any marketer’s toolbox. Reviewers have called it “elegantly simple yet intelligently executed” and “a must-have for every marketer.” Read it on Kindle!
Narrated by the authors Liz Bedor & Michael Brenner, The Content Formula audiobook is coming soon to audible.com for those who would rather listen than read. With formulas available in our Online Calculator, these two products are the perfect companions for each other!
The Calculator is the ideal companion to our book, ebook or audiobook as it allows you to just plug in numbers and calculate results, rather than having to do that manually. This is an add-on product with a one-time fee, and meant to be used with the detailed information in our books for best results.