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/ Engagement
Time On Site/
Bounce Rates HIGH TIME ON SITE, LOW PAGE VIEWS
HIGH TIME ON SITE, HIGH PAGE VIEWS
LOW TIME ON SITE, LOW PAGE VIEWS
LOW TIME ON SITE, HIGH PAGE VIEWS
See pages 49-50 and pages 58-59 for assessing the time on site and bounce rates with advice on how to improve these metrics.
Repeat VisitorsSee pages 50-53 to understand calculating the value of repeat visitors to your site.
Social LikesIt is difficult to determine the value of a like, but you can observe trends. Input the shares/retweets from the last 6 months here and see if the numbers reveal a positive trend.
See pages 53-54 regarding social likes.
SubscriptionsBe sure to calculate this for each of your “lists” such as Email, Blog and your various social media accounts.
See pages 54-58 for more detailed instruction on calculating the value of list subscribers
/ Audience
Paid vs Organic
Search TrafficSee pages 37-41 to understand how to calculate the value of your search traffic.
Social SharesSee page 60 to learn how to calculate your social shares in search results.
Share of VoiceSee pages 41-48 to learn how to calculate your share of voice in search results.
Cost of Unused
ContentSee pages 26-31 to learn more about calculating the cost of unused content and how to fix this problem within your organization
/ Conversion
Cost Per LeadSee page 65-66 to learn how to calculate the cost per lead from content production.
Leads FromSee page 65-66 to learn how to calculate the cost per lead from content production.
ConversionsSee page 69 for more on factoring the conversion revenue gained by your content marketing.
Content RetentionSee page 69 for more on factoring the conversion revenue gained by your content marketing.
The PaperbackThe Content Formula answers the biggest question currently on marketer’s minds: what is the ROI of content marketing? This book offers a step-by-step guide to help you build the business case for content marketing, find the budget to establish new programs, and measure content marketing success in business terms.
The eBookThe Content Formula establishes a way for marketers to prove the exact return on investment they get from content marketing, highlighting its usefulness in any marketer’s toolbox. Reviewers have called it “elegantly simple yet intelligently executed” and “a must-have for every marketer.” Read it on Kindle!
The AudiobookNarrated by the authors Liz Bedor & Michael Brenner, The Content Formula audiobook is coming soon to audible.com for those who would rather listen than read. With formulas available in our Online Calculator, these two products are the perfect companions for each other!
The CalculatorThe Calculator is the ideal companion to our book, ebook or audiobook as it allows you to just plug in numbers and calculate results, rather than having to do that manually. This is an add-on product with a one-time fee, and meant to be used with the detailed information in our books for best results.
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