Time on Site and
Bounce Rates need to be assessed from your website analytics and an indicator of
Website Engagement. You are looking for:
See pages 49-50 and pages 58-59 for assessing
the time on site and bounce rates with advice on how to improve these metrics.
See pages 50-53 to understand calculating the value of repeat visitors to your site.
It is difficult to determine the value of a like, but you can observe trends. Input the shares/retweets from the last 6 months here and see if the numbers reveal a positive trend.
See pages 53-54 regarding social likes.
Be sure to calculate this for each of
your “lists” such as Email, Blog and your
various social media accounts.
See pages 54-58 for more detailed instruction on calculating the value of list subscribers