Time on Site
and Bounce Rates
need to be assessed from your website analytics and an indicator of Website Engagement
. You are looking for:
HIGH TIME ON SITE, LOW PAGE VIEWS
HIGH TIME ON SITE, HIGH PAGE VIEWS
LOW TIME ON SITE, LOW PAGE VIEWS
LOW TIME ON SITE, HIGH PAGE VIEWS
See pages 49-50 and pages 58-59 for assessing
the time on site and bounce rates with advice on how to improve these metrics.
See pages 50-53 to understand calculating the value of repeat visitors to your site.
It is difficult to determine the value of a like, but you can observe trends. Input the shares/retweets from the last 6 months here and see if the numbers reveal a positive trend.
See pages 53-54 regarding social likes.
Be sure to calculate this for each of
your “lists” such as Email, Blog and your
various social media accounts.
See pages 54-58 for more detailed instruction on calculating the value of list subscribers