Sometimes it can be difficult for companies to carve out sufficient budget to fund new content marketing programs. While overcoming this obstacle is often a tricky proposition, we can find
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/ Engagement
HIGH TIME ON SITE, LOW PAGE VIEWS
HIGH TIME ON SITE, HIGH PAGE VIEWS
LOW TIME ON SITE, LOW PAGE VIEWS
LOW TIME ON SITE, HIGH PAGE VIEWS
See pages 49-50 and pages 58-59 for assessing the time on site and bounce rates with advice on how to improve these metrics.
See pages 50-53 to understand calculating the value of repeat visitors to your site.
It is difficult to determine the value of a like, but you can observe trends. Input the shares/retweets from the last 6 months here and see if the numbers reveal a positive trend.
See pages 53-54 regarding social likes.
Be sure to calculate this for each of your “lists” such as Email, Blog and your various social media accounts.
See pages 54-58 for more detailed instruction on calculating the value of list subscribers
/ Audience
See pages 37-41 to understand how to calculate the value of your search traffic.
See page 60 to learn how to calculate your social shares in search results.
See pages 41-48 to learn how to calculate your share of voice in search results.
See pages 26-31 to learn more about calculating the cost of unused content and how to fix this problem within your organization
/ Conversion
See page 65-66 to learn how to calculate the cost per lead from content production.
See page 65-66 to learn how to calculate the cost per lead from content production.
See page 69 for more on factoring the conversion revenue gained by your content marketing.
See page 69 for more on factoring the conversion revenue gained by your content marketing.