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Sometimes it can be difficult for companies to carve out sufficient budget to fund new content marketing programs. While overcoming this obstacle is often a tricky proposition, we can find

Increase in brand awareness, or the extent to which consumers are familiar with your brand, is one of the most common content marketing business cases. Another way to think of

Content marketing is best described as the “art of communicating with your customers and prospects without selling.” If your brand is like most, however, your content marketing probably promotes the brand too much and

Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get

First the Corporate Website is Dead and now something else? Yep. Earlier this week I was asked for my view on which marketing tactic is like “The Walking Dead” of marketing. I

By NewsCred Social Media Strategist Alexa Biale (@Alexa_Biale) Last year we created 50 Stats You Need to Know About Content Marketing, which garnered over 200,000 views on slideshare and was

Producing content when you have a big budget is easy. Producing the right content  for your audience on any budget is the tough part. I realize small businesses have resource

How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are

Digital. Native. Mobile. Social. We love to talk about, and focus on the channels. But too often we forget that as consumers we don’t care about the channels. We care

Whenever I speak to an audience and I ask the question: WHAT IS MORE IMPORTANT? QUALITY OR QUANTITY? 100% of the time, 100% of the audience says “quality!” But we