Hi | Login

x

/ Calculator

  • / Engagement
  • / Audience
  • / Conversion
  • buy Buy the BookPaperback, Kindle or Audio

/ Engagement

  • Time On Site/ Bounce Rates
  • Time on Site and Bounce Rates need to be assessed from your website analytics and an indicator of Website Engagement. You are looking for:
    =

    HIGH TIME ON SITE, LOW PAGE VIEWS

    HIGH TIME ON SITE, HIGH PAGE VIEWS

    LOW TIME ON SITE, LOW PAGE VIEWS

    LOW TIME ON SITE, HIGH PAGE VIEWS

    See pages 49-50 and pages 58-59 for assessing the time on site and bounce rates with advice on how to improve these metrics.

  • Repeat Visitors
  • 1/ Repeat Visitor Ratio
    =
    2/ Average Per Visitor
    =
    3/ Value of Repeat Visitors
    =

    See pages 50-53 to understand calculating the value of repeat visitors to your site.

  • Social Likes
  • It is difficult to determine the value of a like, but you can observe trends. Input the shares/retweets from the last 6 months here and see if the numbers reveal a positive trend.

    See pages 53-54 regarding social likes.

  • Subscriptions
  • Be sure to calculate this for each of your “lists” such as Email, Blog and your various social media accounts.

    =

    See pages 54-58 for more detailed instruction on calculating the value of list subscribers

/ Audience

  • Paid vs Organic Search Traffic
  • 1/ Get Traffic Breakdown
    2/ Organic Search Value
    =
    3/ Unbranded Search Value
    =

    See pages 37-41 to understand how to calculate the value of your search traffic.

  • Social Shares
  • =

    See page 60 to learn how to calculate your social shares in search results.

  • Share of Voice
  • 1/ Determine Click-Through Ranking
    • Rank 1
    • Rank 2
    • Rank 3
    • Average
    • Keyword 1
    • Keyword 2
    • Keyword 3
    • Keyword 4
    • Keyword 5
    • Keyword 6
    • Keyword 7
    • Keyword 8
    • Keyword 9
    • Keyword 10
    • Total Share of Voice
    • =

    See pages 41-48 to learn how to calculate your share of voice in search results.

  • Cost of Unused Content
  • =

    See pages 26-31 to learn more about calculating the cost of unused content and how to fix this problem within your organization

/ Conversion

  • Cost Per Lead
  • =

    See page 65-66 to learn how to calculate the cost per lead from content production.

  • Leads From
    Content Marketing
  • =

    See page 65-66 to learn how to calculate the cost per lead from content production.

  • Conversions
  • =

    See page 69 for more on factoring the conversion revenue gained by your content marketing.

  • Content Retention
  • =

    See page 69 for more on factoring the conversion revenue gained by your content marketing.

side-area-logo
  • Home
  • Launch Calculator
  • Products
    • Paperback
    • crdash-book
    • eBook
    • Audiobook
    • Calculator
  • Blog
  • Authors
  • Contact Us
© 2015 Marketing Insider Group, Publisher. All rights reserved.
logo
The Content Formula
0
logo
  • Home
  • Launch Calculator
  • Products
    • Paperback
    • crdash-book
    • eBook
    • Audiobook
    • Calculator
  • Blog
  • Authors
  • Contact Us
Menu

Uncategorized

HOW TO FIND THE MONEY FOR CONTENT MARKETING
February 1, 2016
0
HOW TO FIND THE MONEY FOR CONTENT MARKETING
by TCF in Uncategorized 0 Comments

Sometimes it can be difficult for companies to carve out sufficient budget to fund new content marketing programs. While overcoming this obstacle is often a tricky proposition, we can find

Keep readingKeep reading
3 WAYS TO MEASURE BRAND AWARENESS
February 1, 2016
0
3 WAYS TO MEASURE BRAND AWARENESS
by TCF in Uncategorized 0 Comments

Increase in brand awareness, or the extent to which consumers are familiar with your brand, is one of the most common content marketing business cases. Another way to think of

Keep readingKeep reading
5 ENGAGEMENT METRICS TO CALCULATE BRAND HEALTH
February 1, 2016
0
5 ENGAGEMENT METRICS TO CALCULATE BRAND HEALTH
by TCF in Uncategorized 0 Comments

Content marketing is best described as the “art of communicating with your customers and prospects without selling.” If your brand is like most, however, your content marketing probably promotes the brand too much and

Keep readingKeep reading
CONTENT MARKETING OBJECTIVES AND KPIS
February 1, 2016
0
CONTENT MARKETING OBJECTIVES AND KPIS
by TCF in Uncategorized 0 Comments

Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get

Keep readingKeep reading
BANNER ADS MUST DIE!!!
February 1, 2016
0
BANNER ADS MUST DIE!!!
by TCF in Uncategorized 0 Comments

First the Corporate Website is Dead and now something else? Yep. Earlier this week I was asked for my view on which marketing tactic is like “The Walking Dead” of marketing. I

Keep readingKeep reading
56 REASONS WHY CONTENT MARKETING WORKS
February 1, 2016
0
56 REASONS WHY CONTENT MARKETING WORKS
by TCF in Uncategorized 0 Comments

By NewsCred Social Media Strategist Alexa Biale (@Alexa_Biale) Last year we created 50 Stats You Need to Know About Content Marketing, which garnered over 200,000 views on slideshare and was

Keep readingKeep reading
17 CONTENT MARKETING TIPS FOR ANY SIZE BUDGET
February 1, 2016
0
17 CONTENT MARKETING TIPS FOR ANY SIZE BUDGET
by TCF in Uncategorized 0 Comments

Producing content when you have a big budget is easy. Producing the right content  for your audience on any budget is the tough part. I realize small businesses have resource

Keep readingKeep reading
CONTENT MARKETING THAT CONVERTS
February 1, 2016
0
CONTENT MARKETING THAT CONVERTS
by TCF in Uncategorized 0 Comments

How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are

Keep readingKeep reading
STOP BLINDLY SPENDING ON DIGITAL (AND START DOING THIS)
February 1, 2016
0
STOP BLINDLY SPENDING ON DIGITAL (AND START DOING THIS)
by TCF in Uncategorized 0 Comments

Digital. Native. Mobile. Social. We love to talk about, and focus on the channels. But too often we forget that as consumers we don’t care about the channels. We care

Keep readingKeep reading
SOMETIMES MORE IS BETTER – HUBSPOT RESEARCH SHOWS IMPACT OF VOLUME ON REACH AND CONVERSION
February 1, 2016
0
SOMETIMES MORE IS BETTER – HUBSPOT RESEARCH SHOWS IMPACT OF VOLUME ON REACH AND CONVERSION
by TCF in Uncategorized 0 Comments

Whenever I speak to an audience and I ask the question: WHAT IS MORE IMPORTANT? QUALITY OR QUANTITY? 100% of the time, 100% of the audience says “quality!” But we

Keep readingKeep reading
  • 1
  • 2
Next

About The Content Formula

Products

  • The Content Formula Calculator $5.99 $0.00
  • The Content Formula Paperback $20.99
  • The Content Formula eBook $9.99
  • The Content Formula Audiobook $5.95

From the Blog

17 CONTENT MARKETING TIPS FOR ANY SIZE BUDGET
February 1, 2016
0
17 CONTENT MARKETING TIPS FOR ANY SIZE BUDGET
by TCF in Uncategorized 0 Comments

Producing content when you have a big budget is easy. Producing the right content  for your audience on any budget is the tough part. I realize small businesses have resource

Continue
The Marketing Book Podcast Interview
January 20, 2016
0
The Marketing Book Podcast Interview
by TCF in Press 0 Comments

Michael was interviewed by Douglas Burdett on his Marketing Book Podcast show where they talk about the origins of The Content Formula, some hard lessons learned in the field, how

Continue
HOW TO FIND THE MONEY FOR CONTENT MARKETING
February 1, 2016
0
HOW TO FIND THE MONEY FOR CONTENT MARKETING
by TCF in Uncategorized 0 Comments

Sometimes it can be difficult for companies to carve out sufficient budget to fund new content marketing programs. While overcoming this obstacle is often a tricky proposition, we can find

Continue
logo
© Marketing Insider Group, Publisher. All rights reserved.