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  • / Audience
  • / Conversion
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/ Engagement

  • Time On Site/ Bounce Rates
  • Time on Site and Bounce Rates need to be assessed from your website analytics and an indicator of Website Engagement. You are looking for:
    =

    HIGH TIME ON SITE, LOW PAGE VIEWS

    HIGH TIME ON SITE, HIGH PAGE VIEWS

    LOW TIME ON SITE, LOW PAGE VIEWS

    LOW TIME ON SITE, HIGH PAGE VIEWS

    See pages 49-50 and pages 58-59 for assessing the time on site and bounce rates with advice on how to improve these metrics.

  • Repeat Visitors
  • 1/ Repeat Visitor Ratio
    =
    2/ Average Per Visitor
    =
    3/ Value of Repeat Visitors
    =

    See pages 50-53 to understand calculating the value of repeat visitors to your site.

  • Social Likes
  • It is difficult to determine the value of a like, but you can observe trends. Input the shares/retweets from the last 6 months here and see if the numbers reveal a positive trend.

    See pages 53-54 regarding social likes.

  • Subscriptions
  • Be sure to calculate this for each of your “lists” such as Email, Blog and your various social media accounts.

    =

    See pages 54-58 for more detailed instruction on calculating the value of list subscribers

/ Audience

  • Paid vs Organic Search Traffic
  • 1/ Get Traffic Breakdown
    2/ Organic Search Value
    =
    3/ Unbranded Search Value
    =

    See pages 37-41 to understand how to calculate the value of your search traffic.

  • Social Shares
  • =

    See page 60 to learn how to calculate your social shares in search results.

  • Share of Voice
  • 1/ Determine Click-Through Ranking
    • Rank 1
    • Rank 2
    • Rank 3
    • Average
    • Keyword 1
    • Keyword 2
    • Keyword 3
    • Keyword 4
    • Keyword 5
    • Keyword 6
    • Keyword 7
    • Keyword 8
    • Keyword 9
    • Keyword 10
    • Total Share of Voice
    • =

    See pages 41-48 to learn how to calculate your share of voice in search results.

  • Cost of Unused Content
  • =

    See pages 26-31 to learn more about calculating the cost of unused content and how to fix this problem within your organization

/ Conversion

  • Cost Per Lead
  • =

    See page 65-66 to learn how to calculate the cost per lead from content production.

  • Leads From
    Content Marketing
  • =

    See page 65-66 to learn how to calculate the cost per lead from content production.

  • Conversions
  • =

    See page 69 for more on factoring the conversion revenue gained by your content marketing.

  • Content Retention
  • =

    See page 69 for more on factoring the conversion revenue gained by your content marketing.

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The Content Formula
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Press

The Marketing Book Podcast Interview
January 20, 2016
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The Marketing Book Podcast Interview
by TCF in Press 0 Comments

Michael was interviewed by Douglas Burdett on his Marketing Book Podcast show where they talk about the origins of The Content Formula, some hard lessons learned in the field, how

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About The Content Formula

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From the Blog

56 REASONS WHY CONTENT MARKETING WORKS
February 1, 2016
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56 REASONS WHY CONTENT MARKETING WORKS
by TCF in Uncategorized 0 Comments

By NewsCred Social Media Strategist Alexa Biale (@Alexa_Biale) Last year we created 50 Stats You Need to Know About Content Marketing, which garnered over 200,000 views on slideshare and was

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The Marketing Book Podcast Interview
January 20, 2016
0
The Marketing Book Podcast Interview
by TCF in Press 0 Comments

Michael was interviewed by Douglas Burdett on his Marketing Book Podcast show where they talk about the origins of The Content Formula, some hard lessons learned in the field, how

Continue
HOW TO FIND THE MONEY FOR CONTENT MARKETING
February 1, 2016
0
HOW TO FIND THE MONEY FOR CONTENT MARKETING
by TCF in Uncategorized 0 Comments

Sometimes it can be difficult for companies to carve out sufficient budget to fund new content marketing programs. While overcoming this obstacle is often a tricky proposition, we can find

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© Marketing Insider Group, Publisher. All rights reserved.