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Despite a huge surge in adoption of content marketing, many marketers still struggle to build their own business case internally. Some executives still view content as “just the latest trend” in
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Perhaps the most valued business case for content marketing is driving conversions. When done properly, content marketing attracts prospects at the top of the funnel and guides them through the buyer journey
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There is a ton of excitement and anticipation surrounding this year’s Content Marketing World taking place in Cleveland in just 2 weeks. In case you didn’t know, the keynote speaker at
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Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote The Content Formula. We
Keep readingKeep readingBorussia Dortmund is a popular soccer team that plays in the German Bundesliga and despite a sub par 2014/2015 season, 54,907 of their 55,000 season ticket holders renewed for the
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I am super-excited to announce the launch of my first book, The Content Formula, co-authored by my colleague Liz Bedor, and with a foreword from Joe Pulizzi, founder of the Content
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Michael was interviewed by Douglas Burdett on his Marketing Book Podcast show where they talk about the origins of The Content Formula, some hard lessons learned in the field, how
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