Liz Bedor and Michael Brenner have spent their careers talking to marketers about their content marketing challenges and researching the latest best practices, case studies, and stats for their respective blogs. Their book answers the most common struggles they see in content marketing. Learn more about how the book collaboration came about in this Q&A at NewsCred.
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Liz Bedor
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Liz Bedor
LIZ BEDOR
Brand Strategist, NewsCred

Liz Bedor is a brand strategist for NewsCred, with a passion for helping brands use quality journalism and storytelling to achieve business objectives. As a strategist, Liz helps brands across all segments and industries conceptualize, implment and optimize their content marketing strategies. Prior to joining NewsCred, Liz was a brand marketer for Salesforce.com.

Content marketing has become table stakes for businesses today, and as it matures as a category, so too must its measurement. Senior marketing leaders are brought into the opportunity of content marketing to attract new customers versus trying to buy their attention through interruptive marketing strategies.

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Michael Brenner
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Michael Brenner
MICHAEL BRENNER
CEO, Marketing Insider Group & Head of Strategy, NewsCred

Michael Brenner loves helping brands tell engaging stories to attract new customers and deliver a return on content marketing. Michael spends his time teaching brands all over the world how to create, deliver, optimize and measure content marketing effectiveness as a speaker, author and frequent contributor on leading publications. Michael is former VP of Content Marketing at SAP.

Liz and I are frequently asked about the best way to measure the ROI of content marketing so we’ve spent a great deal of time testing our process of calculations. The goal of our process has been to help marketers and business leaders define, calculate, and measure the positive impact content marketing has on a businesses of any size, in any geography.