Brand Strategist, NewsCred
Liz Bedor is a brand strategist for NewsCred, with a passion for helping brands use quality journalism and storytelling to achieve business objectives. As a strategist, Liz helps brands across all segments and industries conceptualize, implment and optimize their content marketing strategies. Prior to joining NewsCred, Liz was a brand marketer for Salesforce.com.
Content marketing has become table stakes for businesses today, and as it matures as a category, so too must its measurement. Senior marketing leaders are brought into the opportunity of content marketing to attract new customers versus trying to buy their attention through interruptive marketing strategies.
CEO, Marketing Insider Group & Head of Strategy, NewsCred
Michael Brenner loves helping brands tell engaging stories to attract new customers and deliver a return on content marketing. Michael spends his time teaching brands all over the world how to create, deliver, optimize and measure content marketing effectiveness as a speaker, author and frequent contributor on leading publications. Michael is former VP of Content Marketing at SAP.
Liz and I are frequently asked about the best way to measure the ROI of content marketing so we’ve spent a great deal of time testing our process of calculations. The goal of our process has been to help marketers and business leaders define, calculate, and measure the positive impact content marketing has on a businesses of any size, in any geography.