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/ Engagement

  • Time On Site/ Bounce Rates
  • Time on Site and Bounce Rates need to be assessed from your website analytics and an indicator of Website Engagement. You are looking for:
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    HIGH TIME ON SITE, LOW PAGE VIEWS

    HIGH TIME ON SITE, HIGH PAGE VIEWS

    LOW TIME ON SITE, LOW PAGE VIEWS

    LOW TIME ON SITE, HIGH PAGE VIEWS

    See pages 49-50 and pages 58-59 for assessing the time on site and bounce rates with advice on how to improve these metrics.

  • Repeat Visitors
  • 1/ Repeat Visitor Ratio
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    2/ Average Per Visitor
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    3/ Value of Repeat Visitors
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    See pages 50-53 to understand calculating the value of repeat visitors to your site.

  • Social Likes
  • It is difficult to determine the value of a like, but you can observe trends. Input the shares/retweets from the last 6 months here and see if the numbers reveal a positive trend.

    See pages 53-54 regarding social likes.

  • Subscriptions
  • Be sure to calculate this for each of your “lists” such as Email, Blog and your various social media accounts.

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    See pages 54-58 for more detailed instruction on calculating the value of list subscribers

/ Audience

  • Paid vs Organic Search Traffic
  • 1/ Get Traffic Breakdown
    2/ Organic Search Value
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    3/ Unbranded Search Value
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    See pages 37-41 to understand how to calculate the value of your search traffic.

  • Social Shares
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    See page 60 to learn how to calculate your social shares in search results.

  • Share of Voice
  • 1/ Determine Click-Through Ranking
    • Rank 1
    • Rank 2
    • Rank 3
    • Average
    • Keyword 1
    • Keyword 2
    • Keyword 3
    • Keyword 4
    • Keyword 5
    • Keyword 6
    • Keyword 7
    • Keyword 8
    • Keyword 9
    • Keyword 10
    • Total Share of Voice
    • =

    See pages 41-48 to learn how to calculate your share of voice in search results.

  • Cost of Unused Content
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    See pages 26-31 to learn more about calculating the cost of unused content and how to fix this problem within your organization

/ Conversion

  • Cost Per Lead
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    See page 65-66 to learn how to calculate the cost per lead from content production.

  • Leads From
    Content Marketing
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    See page 65-66 to learn how to calculate the cost per lead from content production.

  • Conversions
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    See page 69 for more on factoring the conversion revenue gained by your content marketing.

  • Content Retention
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    See page 69 for more on factoring the conversion revenue gained by your content marketing.

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THE CONTENT FORMULA PRODUCTS

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Paperback

$20.99

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eBook

$9.99

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Audiobook

$5.95

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Calculator

$5.99

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The Content Formula answers the biggest question currently on marketer’s minds: what is the ROI of content marketing?

This book is written by content marketers, for content marketers and provides a step by step guide for delivering ROI on your programs. It is divided into three parts: how to build the business case for content marketing, how to find the budget to establish new programs, and how to measure content marketing success in business terms. With unused and wasted content costing B2B marketers alone a whopping $50 billion a year, the time to take a step back and identify problem areas is now, so departments can focus on the areas that yield the most benefit to the bottom line.

The Content Formula establishes a way for marketers to prove the exact return on investment they get from content marketing, highlighting its usefulness in any marketer’s toolbox. Available in Paperback, for Kindle or as an Audiobook. And coming soon, an Online Calculator to save you even more time!

PEEK INSIDE THE BOOK

THE FORMULAS

You’ll find mathematical formulas like these in the book and online calculator to measure the value of your content marketing…

COST OF UNUSED CONTENT

Stop wasting money on unused content and learn how to repurpose it to regain value from what’s been produced.

SUBSCRIBER VALUE

Subscribers to your content, via site opt-in or email marketing, can be given a value so you know what to spend time on.

VALUE OF ORGANIC SEARCH

Learn how to calculate the value of paid vs organic search traffic and the relevance of this traffic related to your content.

SOCIAL SHARE VALUE

Learn how to tell if your shares correlate with your followers to determine if your content fits your audience.

SHARE OF VOICE

How do you stack up against the competition when it comes to relevant keywords? Learn how to measure this accurately.

CONVERSIONS

Conversions follow content and are the ultimate measurement of success for your digital marketing programs.

TIME ON SITE

Time spent on your site with your content is a critical aspect of content marketing ROI that you will learn to assess.

COST PER LEAD

Tracking your CPL is crucial in order to assess your results for different marketing programs. Just do the math & you’ll know!

TAKE YOUR CONTENT MARKETING TO THE NEXT LEVEL