Stop wasting money on unused content and learn how to repurpose it to regain value from what’s been produced.
The Content Formula answers the biggest question currently on marketer’s minds: what is the ROI of content marketing?
This book is written by content marketers, for content marketers and provides a step by step guide for delivering ROI on your programs. It is divided into three parts: how to build the business case for content marketing, how to find the budget to establish new programs, and how to measure content marketing success in business terms. With unused and wasted content costing B2B marketers alone a whopping $50 billion a year, the time to take a step back and identify problem areas is now, so departments can focus on the areas that yield the most benefit to the bottom line.
The Content Formula establishes a way for marketers to prove the exact return on investment they get from content marketing, highlighting its usefulness in any marketer’s toolbox. Available in Paperback, for Kindle or as an Audiobook. And coming soon, an Online Calculator to save you even more time!
PEEK INSIDE THE BOOK
You’ll find mathematical formulas like these in the book and online calculator to measure the value of your content marketing…
COST OF UNUSED CONTENT
Subscribers to your content, via site opt-in or email marketing, can be given a value so you know what to spend time on.
VALUE OF ORGANIC SEARCH
Learn how to calculate the value of paid vs organic search traffic and the relevance of this traffic related to your content.
SOCIAL SHARE VALUE
Learn how to tell if your shares correlate with your followers to determine if your content fits your audience.
SHARE OF VOICE
How do you stack up against the competition when it comes to relevant keywords? Learn how to measure this accurately.
Conversions follow content and are the ultimate measurement of success for your digital marketing programs.
TIME ON SITE
Time spent on your site with your content is a critical aspect of content marketing ROI that you will learn to assess.
COST PER LEAD
Tracking your CPL is crucial in order to assess your results for different marketing programs. Just do the math & you’ll know!
Breathe easy, marketers. Veteran content strategists Michael Brenner and Liz Bedor take you by the hand and walk you, step by step, through content metrics, content budgets, and other hard numbers and data. Search? Brand awareness? Social links? Subscriptions? They’ve got you covered with formulas and templates to calculate value. This content measurement cheat sheet belongs in every content marketer’s arsenal.
Whether you sell complicated, B2B, industrial software or consumer-targeted blenders, Michael's formula is easy to apply, simple to follow, and intelligently executed. It's time to pick up your copy of The Content Formula!