The Content Formula establishes a way for marketers to prove the exact return on investment they get from content marketing, highlighting its usefulness in any marketer’s toolbox. A Kindle Exclusive, available to read on any device with the Kindle app. Bonus: purchase the Paperback version first and you’ll be eligible for a big discount on the Kindle version!
The Content Formula eBook
Stop Wasting Money on Content Production
With unused and wasted content costing B2B marketers alone a whopping $50 billion a year, the time to take a step back and identity problem areas is now so departments can focus on the areas that yield the most benefit to the bottom line.