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/ Engagement

  • Time On Site/ Bounce Rates
  • Time on Site and Bounce Rates need to be assessed from your website analytics and an indicator of Website Engagement. You are looking for:
    =

    HIGH TIME ON SITE, LOW PAGE VIEWS

    HIGH TIME ON SITE, HIGH PAGE VIEWS

    LOW TIME ON SITE, LOW PAGE VIEWS

    LOW TIME ON SITE, HIGH PAGE VIEWS

    See pages 49-50 and pages 58-59 for assessing the time on site and bounce rates with advice on how to improve these metrics.

  • Repeat Visitors
  • 1/ Repeat Visitor Ratio
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    2/ Average Per Visitor
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    3/ Value of Repeat Visitors
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    See pages 50-53 to understand calculating the value of repeat visitors to your site.

  • Social Likes
  • It is difficult to determine the value of a like, but you can observe trends. Input the shares/retweets from the last 6 months here and see if the numbers reveal a positive trend.

    See pages 53-54 regarding social likes.

  • Subscriptions
  • Be sure to calculate this for each of your “lists” such as Email, Blog and your various social media accounts.

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    See pages 54-58 for more detailed instruction on calculating the value of list subscribers

/ Audience

  • Paid vs Organic Search Traffic
  • 1/ Get Traffic Breakdown
    2/ Organic Search Value
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    3/ Unbranded Search Value
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    See pages 37-41 to understand how to calculate the value of your search traffic.

  • Social Shares
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    See page 60 to learn how to calculate your social shares in search results.

  • Share of Voice
  • 1/ Determine Click-Through Ranking
    • Rank 1
    • Rank 2
    • Rank 3
    • Average
    • Keyword 1
    • Keyword 2
    • Keyword 3
    • Keyword 4
    • Keyword 5
    • Keyword 6
    • Keyword 7
    • Keyword 8
    • Keyword 9
    • Keyword 10
    • Total Share of Voice
    • =

    See pages 41-48 to learn how to calculate your share of voice in search results.

  • Cost of Unused Content
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    See pages 26-31 to learn more about calculating the cost of unused content and how to fix this problem within your organization

/ Conversion

  • Cost Per Lead
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    See page 65-66 to learn how to calculate the cost per lead from content production.

  • Leads From
    Content Marketing
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    See page 65-66 to learn how to calculate the cost per lead from content production.

  • Conversions
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    See page 69 for more on factoring the conversion revenue gained by your content marketing.

  • Content Retention
  • =

    See page 69 for more on factoring the conversion revenue gained by your content marketing.

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tcf-book-frontcover
5.00 out of 5
1 review

The Content Formula Paperback

$20.99

NOW AVAILABLE!

The Content Formula answers the biggest question currently on marketer’s minds: what is the ROI of content marketing? This full-color paperback book, by Michael Brenner and Liz Bedor from NewsCred, provide a step by step guide for content marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms.

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  • Description

    In full-color with plenty of space to figure out your own formulas PLUS cheat sheets to make getting the real ROI of your marketing efforts fast and easy, this is a book you won’t want to be without while you master learning how to get real value from the content you’re sharing with your audience every day. And here’s a special deal you might want to take advantage of: purchase the Paperback first at Amazon, and then save money on the Kindle version!

  • Additional information
    Dimensions 7 x 10 in
    Full-Color Cover & Interior
    104 Pages
    Space for Notes
  • Reviews (1)
    1. 5 out of 5
      5 out of 5

      :

      ‘The Content Formula’ answers a huge question that most marketers have: what are we doing all this for? Breaking down the difference between engagement value, audience growth measurement and how to determine conversion and retention rates is so helpful for the daily content marketing practitioner that I can’t imagine them doing their jobs well without this information!

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