In full-color with plenty of space to figure out your own formulas PLUS cheat sheets to make getting the real ROI of your marketing efforts fast and easy, this is a book you won’t want to be without while you master learning how to get real value from the content you’re sharing with your audience every day. And here’s a special deal you might want to take advantage of: purchase the Paperback first at Amazon, and then save money on the Kindle version!
The Content Formula Paperback
The Content Formula answers the biggest question currently on marketer’s minds: what is the ROI of content marketing? This full-color paperback book, by Michael Brenner and Liz Bedor from NewsCred, provide a step by step guide for content marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms.
Dimensions 7 × 10 in Full-Color Cover & Interior 104 Pages Space for Notes
kristicolvin – :
‘The Content Formula’ answers a huge question that most marketers have: what are we doing all this for? Breaking down the difference between engagement value, audience growth measurement and how to determine conversion and retention rates is so helpful for the daily content marketing practitioner that I can’t imagine them doing their jobs well without this information!